Making Business More Personal

Teaching businesses how to attract and build more profitable, lasting relationships with their customers and clients - with an emphasis on Social Media strategy.

Greetings!

Are you interested in learning more about how Social Media can help you grow your business? You're not alone. Businesses across the globe are trying to figure out how to tap into the Social Media phenomenon to generate more traffic and sales.

The exponential growth of social networking is giving businesses an opportunity to expose their brands and their services to ever expanding audiences. Social Media platforms - like Blogging, Facebook and Twitter - have created a fundamental shift in the way we communicate.

Shrewd businesses have discovered that having a social media presence keeps their brands in the forefront of consumers' awareness. It is an economical, yet dynamic way to engage your customers and keep them connected to your brand.

• Nielsen Online surveys show that Social Networks and Blogs are now the 4th most popular online activity, ahead of personal email. Member communities are visited by 67% of the global online population ( Nielsen Online, March 2009).
  

• Facebook is now usually either the #1, or #2 site in the world, fighting with Google to retain the top spot. 
  

• The total number of Twitter users grew 1382% from February 2008 to February 2009. Businesses are using it to attract new buyers, provide customer support and forge lasting relationships for repeat sales.
   

• LinkedIn's audience is younger (41), more affluent (average household income of $109K), and 49% are company decision makers.
   

• Blogging grew 68% in 2008. 346 million people worldwide read blogs, amounting to 77% of active web users.

Businesses large and small are turning to Social Media to reach their customers where they already are. An active presence in social networking communities gives your business a "face" and personality that can provide the emotional connection necessary to cement the relationship between you and your customers - resulting in more sales, and more repeat customers.

Consumers are becoming more resistant to traditional advertising, and rely more on the recommendations of friends than on what your company says about itself. Whether or not you are active on Social Media platforms, people are talking about you and your brand, and they have an unprecedented opportunity to generate and spread positive or negative feedback almost instantly. They will continue the conversation whether or not you choose to join in. This means that companies need to be able to manage their online reputation, and respond quickly to anything having the potential to change the public's perception of them.

As a Social Media Strategist, I can help you leverage Social Media platforms to increase your exposure and sales, and to monitor your online presence and the reputation of your brands.

Partnering with iBusinessDesigns allows me to specialize in the development and full integration of Social Media infrastructures, such as Blogs, Social Media Platforms, Websites, SEO, List-Building and Branding, as well as reputation management.

Call or email me! I'd be happy to analyze your needs, recommend an effective strategy. I can either teach you to implement and manage your Social Media presence or do it for you.

Cheers!

Susan Critelli
Social Media Strategist
susancritelli@verizon.net

About Susan Critelli

Susan worked in the financial industry for twelve years, the last six of which were spent marketing investment advisory services to, and providing support for, corporate and government pension and profit sharing plans. Her clients included the City of Los Angeles, the States of Alaska and New Hampshire, and companies like Getty Oil, Warner-Lambert (now Pfizer) and Pepsico. She left Wall Street in 1985 to become a full time homemaker and homeschooling mom.

She is an “early adopter” of technology. One of AOL's first 100,000 subscribers and one of Paypal’s first 10,000 members, when Susan first ventured online Yahoo was “Jerry’s Guide to the World Wide Web”, there was no Amazon.com or eBay, and there were less than 35,000 business websites worldwide. Susan was also banking online and shopping with digital currencies, downloading videos, commenting on blogs and forums, and instant messaging around the time email became fully mainstream.

By 1997, Susan had taught herself some HTML and went on to build and manage a primitive, but family-friendly Godzilla fan site for her then 6-year-old son, which she monetized with affiliate programs from Barnes and Noble, Reel.com and eToys. The site ran for almost six years and was internationally known.

Not surprisingly, Susan was also an early adopter of social media marketing. She has been blogging about mixing home business and homeschooling since 1996, and was among the early users of both Facebook and Twitter. With more than a decade of experience in direct sales and internet advertising, Susan now teaches entrepreneurs and small businesses how to translate their offline advertising to online media.

Susan specializes in small business coaching with an emphasis on social media strategy.

 

Are you interested in getting more traffic to your website, increased customer retention and generating more sales?

Contact Susan and find out how your business can benefit from the Social Media phenomenon.

 susancritelli@verizon.net